MONACO V4 TITANIUM RUTHENIUM AND CERAMIC 
From October 2011: the Monaco V4 Next Generation welcomes it’s most high-tech version to date:
the Monaco V4 Titanium, Ruthenium and Ceramic.
With its super lightness, extraordinary tensile strength, corrosion resistance and ability to withstand extreme temperatures, titanium has become an essential building material in many high-tech industries, including luxury car manufacture, aviation, aeronautics and medicine. High processing costs and demanding know-how keep its usage limited to top-end industries.
TAG Heuer is a pioneer in its use in watchmaking, having mastered its manufacturing challenges. The brand’s Research & Development team has now developed a process enabling the use of Titanium Grade 5, a special alloy used in aircrafts, turbines and surgical implants, in the case construction of its most avant-garde timepiece to date,
the Monaco V4 Titanium Ruthenium and Ceramic. A stunning tribute to the Swiss brand’s 150 years of pioneering innovation,
the Monaco V4 Next Generation Titanium Ruthenium and Ceramic is available in an exclusive edition of 200 pieces. The case is more imposing (41mm instead of 39mm) and made of Titanium-Grade 5, with fine-brushed silicon nitride “ceramic” inserts. The inserts visually lighten the squared shape of the watch, and the newly angled planes of the beveled crystal give the watch a more fluid and contemporary profile.
Other titanium components are the hand-applied faceted indexes on the dial, the minute and hour hands, the small second hand at 4 o’clock, the thermo-lacquered crown at 3 o’clock, and the strap’s folding buckle. The strap itself is in ultra-soft, large-scale alligator, with anthracite hand stitching and a rubberized leather lining.
The V4 movement’s avant-garde architecture, visible through the timepiece’s anti-reflective sapphire crystal front and back, remains unchanged (tungsten ingot linear mass, two pairs of barrels in series, set in parallel and linked by belts), but the finishes have been completely revisited, with a high-resistance black ruthenium coating on the back plate and the Côtes de Genève decorated bridges. The beautiful black juxtaposes superbly with the white “V4” and “TAG Heuer” engravings on the dial, and with the patented transmission and rewind white belts, now in high-contrast, high-tech white polymers exclusively developed for the new timepiece.
Price: 65 000 CHF
photos of our TAG Heuer Monaco V4 Titanium, and press release are available to download from:
http://presscorner.tagheuer.com/
Press contact:
press@tagheuer.com
TAG Heuer celebrates “150 years of Motor Racing” in 2011. Founded in Saint-Imier in 1860 by Edouard Heuer, TAG Heuer has set many major milestones of high-end watchmaking, especially in the field of chronographs and ultimate precision. Today, one of the largest and most desired brands in the luxury watch industry, the Swiss legend draws upon its active engagement in the world of sports to create the most accurate timing instruments and watches in the world. TAG Heuer is the first watchmaker to master luxury chronographs with an unsurpassed precision of 1/10th, 1/100th, 1/1,000th and 1/10,000 of a second. From the Olympic Games in the 1920s to its role as official timekeeper for Formula One in the 90s and the legendary Indy 500 race today, TAG Heuer, in a constant quest for innovation, excellence, performance and prestige, continues to aim ever higher. This is reflected in its partnerships with F1 team Vodafone McLaren Mercedes and its World Champions Lewis Hamilton and Jenson Button, Audi Sport in the Le Mans 24 Hours endurance race, and the Automobile Club de Monaco with the prestigious Monaco Grand Prix. Now actively engaged in the Monaco Grand Prix, the Le Mans 24 and the Indy 500, TAG Heuer is ‘’Mastering Speed’’ on motorsport’s 3 most iconic racetracks. More than ever, the brand epitomizes prestige and performance through active partnerships with Hollywood icon Leonardo DiCaprio, Bollywood star Shah Rukh Khan, LPGA star Suzann Pettersen and WTA tennis champion Maria Sharapova. TAG Heuer is a privileged member of the Fondation de la Haute Horlogerie (FHH), the most exclusive club in the Swiss watchmaking industry.
The newest additions to the TAG Heuer legacy are: the Calibre 1887, an in-house, Swiss manufactured, integrated column-wheel chronograph movement that pays tribute to the original Heuer oscillating pinion of 1887, one of the brand's first patents and a major benchmark in modern watchmaking; The TAG HEUER CARRERA 1887 CHRONOGRAPH, named the 2010 Swiss Watch of the Year in the Grand Prix de l'Horlogerie de Genève’s prestigious “La Petite Aiguille” (“Small Hand”) category; and the Heuer Carrera Mikrograph 1/100th Second Chronograph, the first ever column wheel integrated mechanical chronograph with 1/100th of a second display by a central hand, which pays tribute to the legendary Heuer Mikrograph stopwatch of 1916. At BaselWorld 2011, TAG Heuer unveiled the TAG Heuer Mikrotimer Flying 1000, the only mechanical chronograph to measure and display the 1/1,000th of a second. With 11 patents pending on its pioneering technology, this Concept Chronograph opens up a new window on time.
TAG Heuer's “150 Years of Mastering Speed” celebrations in 2011 commemorate the brand's unrivalled heritage in motor sports, which include such historic contributions as the 1911 patent for 'Time of Trip', the world’s first dashboard chronograph. As part of the celebrations, a unique exhibition showcasing TAG Heuer’s greatest racing partners and motorsport-inspired timepieces will tour major cities and racing capitals. Four-time F1 World Champion Alain Prost, a friend of the brand since the 1980s, is the “Mastering Speed” Special Ambassador.
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